Journal of Business and Management

Journal of Business and Management

ISSN: 2291-1995 (Print)    ISSN: 2291-2002 (Online)

Volume 2 (2013), No. 3, Pages 1-11

DOI: 10.12735/jbm.v2i3p01

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Using Facebook® to Gain Academic Information: The Case of a Private Higher Education Institution in Malaysia

Dazmin Daud1  Nurhidayah Bahar1  Wardatul Hayat Adnan1 

1Faculty of Business and Information Science, UCSI University


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Logistics Department in one of the private higher education institution has encouraged its students to obtain information at the departmental level from its Facebook® account named Logistics Student Association (LSA) Facebook®. This study applies two models namely the Information System Success Model (ISSM) and the Unified Theory of Acceptance and Use of Technology (UTAUT). Dimensions in the ISSM as well as in the UTAUT were used to investigate the perceptions from the logistics students pertaining to the LSA Facebook®. Data was gathered through questionnaires from 183 logistics students. Respondents provided their answers by perceiving the user satisfaction, system quality and information quality towards the behavioral intention to use the LSA Facebook®. Results indicated that system quality and user satisfaction are positively associated with the behavioral intention but not information quality. The standardized coefficients for user satisfaction was higher (β = .23) compared to system quality (β = .20) toward behavioral intention at p value <.001. The study implies that improving system quality and user satisfaction would yield high response from the users.

JEL Classifications: I20, I23, I25

Keywords: facebook®, social media, system quality, information quality, user satisfaction, behavioral intention

To Cite this Article: Daud, D., Bahar, N., & Adnan, W. H. (2013). Using Facebook® to gain academic information: The case of a private higher education institution in Malaysia. Journal of Business and Management, 2(3), 1-11.

Copyright © Dazmin Daud et al.

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This article is published under license to Science and Education Centre of North America. This is an Open Access article distributed under the terms of the Creative Commons Attribution 4.0 International License.

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Using Facebook® to Gain Academic Information: The Case of a Private Higher Education Institution in Malaysia