Journal of Business and Management

Journal of Business and Management

ISSN: 2291-1995 (Print)    ISSN: 2291-2002 (Online)

Volume 2 (2013), No. 4, Pages 49-61

DOI: 10.12735/jbm.v2i4p49

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An Analysis of Organization Development Process in Telecom Industry in Bangladesh

Sobhana Nowshin1  Laila Zaman1 

1Department of Business Administration, East West University, Bangladesh


To Cite this Article     Article Views: 1706     Downloads: 939  Since January, 2015


Analyzing the organization development process of Robi Axiata Ltd. is the main objective of this study. For this reason the study has shown the effect of implementation of development process in some areas of organization such as rebranding of Aktel to Robi Axiata Ltd., changes in organogram, procurement side, technological side and HR side of the organization. Some of the specialist and manager of HR division of the company have been interviewed to collect relevant data regarding the subject matter. Robi's biggest change effort was its rebranding from Aktel. There was big impact of such strategy in the overall organization. Due to this transformation the organogram has also brought changes in employee position. Such changes have persuasion on employee satisfaction. The organization has made a significant change in technological, procurement and HR side as well. Such changes have brought a big impact on their growth rate, market share and profitability. Now the organization is not only thinking to be limited in these changes, but also thinking to bring 3G technology as a part of its development.

JEL Classifications: M10, M12

Keywords: organization development (OD), Robi Axiata ltd.

To Cite this Article: Nowshin, S., & Zaman, L. (2013). An analysis of organization development process in telecom industry in Bangladesh. Journal of Business and Management, 2(4), 49-61.

Copyright © Sobhana Nowshin & Laila Zaman

Creative Commons License
This article is published under license to Science and Education Centre of North America. This is an Open Access article distributed under the terms of the Creative Commons Attribution 4.0 International License.

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An Analysis of Organization Development Process in Telecom Industry in Bangladesh