Journal of Business and Management

Journal of Business and Management

ISSN: 2291-1995 (Print)    ISSN: 2291-2002 (Online)

Volume 3 (2014), No. 3, Pages 1-7

DOI: 10.12735/jbm.v3i3p01

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Utilization of Social Media for an Interdisciplinary Experiential Learning Study Abroad Program

Marilyn Martin Melchiorre1 

1Business and Accounting Department, The College of Idaho, Caldwell, Idaho, USA


To Cite this Article     Article Views: 1299     Downloads: 996  Since January, 2015


The development of global awareness is essential for college students to compete in today’s international workplace. Interdisciplinary courses in higher education provide an opportunity for faculty to enhance student learning regarding the global marketplace. This paper examined the creation and delivery of an International Business in France course. The course was developed in cooperation between three academic departments and encompassed the study of business, economy, and culture. The course also contained an off campus study trip to Paris, France. Information from the trip was shared through social media to enhance the college’s marketing material.

JEL Classifications: P51

Keywords: case study, social media, economy, France, higher education, international business, marketing

To Cite this Article: Melchiorre, M. M. (2014). Utilization of social media for an interdisciplinary experiential learning study abroad program. Journal of Business and Management, 3(3), 1-7.

Copyright © Marilyn Martin Melchiorre

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This article is published under license to Science and Education Centre of North America. This is an Open Access article distributed under the terms of the Creative Commons Attribution 4.0 International License.

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Utilization of Social Media for an Interdisciplinary Experiential Learning Study Abroad Program